Nike, by no surprise, is one of my favorite Websites. Their constant “Less is more” approach, not only for their footwear and clothing, but for their Website as well, is what really draws me to their brand. For me, they are the standard that should be followed when considering a site with a subtle palette that is full width in display. It is visually appealing to me, and all of the UI components are very simple and user-friendly as well. Check out Nike’s site here.

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